Intentional Self-Care & Wellness Services in Buffalo, NY
At B Well Massage & Esthetics, we believe self-care is essential—not a luxury. Nestled in the heart of Buffalo, our sanctuary offers customized massage therapy, advanced skincare, beauty services, and holistic wellness experiences designed to restore balance, support healing, and elevate overall well-being.
Every service at B Well is intentionally customized to the individual. From therapeutic massage and corrective skincare to brow shaping, waxing, and spray tanning, no experience is one-size-fits-all. Our massage therapists and estheticians take the time to understand your body, skin, and goals, allowing each session to be thoughtfully tailored to what you need that day.
Our massage services are rooted in clinical knowledge and intuitive care, combining skilled technique with mindful intention. Whether the focus is pain relief, recovery, stress reduction, or deep relaxation, our therapists adapt pressure, modalities, and pacing to support long-term results and whole-body wellness.
We hold the same standards across all of our services when it comes to products and aftercare. We use only top-of-the-line, professional-grade products—from the skincare used in our treatment rooms to the aftercare applied after waxing or recommended for home use. Every product is carefully curated for performance, safety, and integrity.
Our approach is results-driven and wellness-conscious. We prioritize clinically backed formulations and body-safe ingredients, free of harsh chemicals, that support healing, skin health, and lasting results. Every detail—from the hands-on work to the products we place on your body—is chosen with intention, care, and your well-being in mind.
Skincare Services
Our facial treatments in Buffalo, NY combine clinical-grade products with customized techniques to support healthy, radiant skin at every stage. Each facial is thoughtfully tailored to your individual skin concerns—whether you’re seeking corrective care, deep hydration, anti-aging support, barrier repair, or a naturally luminous glow.
At B Well, we work with iLīkē Organic Skincare and DMK (Danné Montague-King)—two professional skincare lines known for their integrity, results, and skin-health-first philosophy. iLīkē offers plant-based, holistic formulations that nourish and calm the skin, while DMK focuses on advanced, corrective treatments designed to restore skin function at a cellular level. This combination allows us to treat the skin both gently and effectively, meeting you exactly where your skin is at.
In addition to our customized facials, we offer more advanced skin treatments for those looking to address deeper concerns such as acne, inflammation, aging, or compromised skin health. Our estheticians take a corrective yet compassionate approach, creating treatment plans that support long-term results—not just a one-day glow.
Every facial experience at B Well is intentional, results-driven, and wellness-conscious. From the products we use in the treatment room to the homecare we recommend, everything is curated to support lasting skin health using clinically backed formulations free of harsh chemicals. Our goal is simple: skin that functions better, feels healthier, and truly glows—inside and out.
Massage Therapy
Our therapeutic massage services in Buffalo, NY are designed to relieve tension, support recovery, and restore balance throughout the body. Each session is fully customized, blending clinical knowledge with intuitive, intentional techniques to address your body’s unique needs—whether you’re managing stress, muscle tightness, postural imbalances, or chronic pain.
At B Well, massage therapy is never one-size-fits-all. Our licensed massage therapists take the time to understand how your body feels that day, adjusting pressure, pacing, and modalities to support both immediate relief and long-term wellness. Whether your goal is deep muscle work, nervous system regulation, or pure relaxation, your session is thoughtfully tailored to meet you where you are.
We also offer an elevated add-on menu designed to enhance your massage experience and deepen results. From targeted therapies and hot or cold elements to relaxation-boosting or recovery-focused enhancements, our add-ons allow you to customize your session even further—creating a truly personalized treatment.
For expecting mothers, we proudly offer advanced maternity massage performed by therapists trained in prenatal care. We use specialized bolsters that allow pregnant clients to comfortably and safely lie on their stomach, supporting proper alignment while relieving common pregnancy-related discomforts such as back pain, hip tension, and swelling.
Every massage at B Well is rooted in intention, expertise, and care. Our goal is to create a therapeutic experience that not only feels good in the moment, but supports your body’s ability to heal, recover, and move through life with greater ease and balance.
Spray Tan
Get a flawless, sun-kissed glow with our customized spray tan services in Buffalo, NY, designed to enhance your natural skin tone and deliver smooth, even color every time. Each spray tan at B Well is tailored to your unique undertone and desired depth of color, using expert application techniques that eliminate streaks and prevent unwanted orange hues.
We proudly use premium, professional spray tan solutions trusted by celebrities and industry experts, including DOLCE GLOW—a luxury brand known for its natural-looking results and skin-loving ingredients. Many of our solutions feature rapid rinse technology, allowing you to shower in as little as 1–3 hours, so you can maximize your glow without putting your life on pause.
To elevate your results even further, we offer hydration add-ons designed to nourish the skin, improve color development, and help your tan fade evenly and last longer. Proper hydration is key to a flawless finish, and these enhancements support both the look and longevity of your glow.
Your spray tan experience doesn’t end when you leave the treatment room. We also carry professional aftercare products to support the entire process—from prep to maintenance—helping extend the life of your tan while keeping your skin healthy, hydrated, and radiant.
At B Well, our spray tans are more than a beauty service—they’re an intentional, confidence-boosting experience designed to give you a natural, long-lasting glow that fits seamlessly into your lifestyle.
Brow Shaping & Body Waxing
Our body waxing and brow shaping services in Buffalo, NY are designed to deliver smooth, precise results while prioritizing skin health and comfort. Every service is thoughtfully customized based on your skin type, hair growth patterns, and sensitivity, ensuring effective hair removal without unnecessary irritation.
At B Well, we use high-quality, professional waxing products and refined techniques to minimize discomfort and protect the skin barrier. From facial waxing to body services, each treatment is performed with care, intention, and attention to detail—because how your skin feels afterward matters just as much as how it looks.
Our brow shaping services go beyond basic grooming. We take a personalized approach to shaping and defining brows that complement your natural features, facial symmetry, and lifestyle. Whether you prefer a soft, natural look or a more defined shape, our estheticians focus on creating brows that enhance your face while still feeling effortless and balanced.
To support lasting results, we also offer professional aftercare products to soothe the skin, reduce ingrown hairs, and maintain smoothness between appointments. Everything we use—during and after your service—is carefully curated to be effective, wellness-conscious, and free of harsh chemicals.
At B Well, body waxing and brow shaping are not just maintenance services—they are intentional beauty rituals designed to leave your skin calm, polished, and confident.
5 stars by over 650 customers
“B Well is my go-to for massages, lash lifts, and spray tans! Brittany and Laura are the best! And the spray tans and lash lifts by Mary Kate are my favorite! And shout out to everyone at B Well- the team is so down the earth and welcoming!”
— Sarah W. (Google Review) “First facial in about 100 years and I am hooked! Left feeling so fresh and glowy that I immediately booked another appointment. Cortney was so kind and willing to answer all of my questions-days later and still feeling glowy and dewy! ”
— Jill H. (Vagaro Review)“I first saw Jenn B about 10 months ago for a one-time massage. After the first, I scheduled monthly! The people here are very kind and offer a very relaxing environment. And they really give you the full time you pay for. Highly recommend!”
— Adam F. (Google Review) 